TECHNOLOGY
My time in tech was fast, scrappy, and surprisingly fun. I worked with brands like Robinhood, Dropbox Sign, RingCentral, Instacart, Upwork, and LinkedIn—mostly B2B, sometimes B2C, always different audiences. It pushed me to figure out how to make complex, sometimes very dry topics feel human, interesting, and worth engaging with.
BACKGROUNDWorking at a small agency meant wearing every hat—and then some. I led social strategy, created content, managed communities, ran paid campaigns, wrote blog posts, and owned reporting and analytics from start to finish. On a weekly, monthly, and quarterly basis, I turned performance data into clear, actionable insights clients could actually use. Most budgets were tight, so I got very good at being resourceful, building social-first content with brand toolkits, Canva, and a healthy dose of creativity. It was a crash course in agility, problem-solving, and making tech marketing feel less corporate and more conversational.
WORK EXAMPLESHere, you'll find a selection of campaigns from my time in the tech industry that not only brought me immense satisfaction but also served as a canvas to showcase my prowess as a creative content producer.
Beyond brand content, I also ghost wrote social media posts for some of the industrie’s top executives and identified engagement opportunities across LinkedIn and X (Twitter) on various trends and passion points for the execs to speak to. Some of my favorite posts include…
Hayden Brown, Chief Executive Officer at Upwork: Future of Work, Remote Work, and Working Moms
Zoë Harte, Chief People Officer at Upwork: Employee Recognition, Team Burnout, Leadership, and Remote First Companies.
Samuel Brown, Chief Product and Experience Officer at Upwork: Product Updates, Customer Experience, and DEI Models.